Tammy Marshall

Tammy Marshall


Tammy Marshall is the Founder of The B Hive – a business transformation consultancy that specialises in the Travel, Tourism, Hospitality, Leisure and Entertainment sectors.

Throughout her more than 25 years’ experience in travel and tourism, she’s played a leading role in propelling the sector into its current stage of dynamic modernisation, most notably through her successes in launching and embedding experiential travel as a globally relevant offer.

Tammy has built her career around enabling global companies to pivot, transform and capitalise on rapid growth opportunities. She has held C-level positions and executive roles at TFE Hotels, Carnival Australia, P&O Cruises, AAT Kings/Inspiring Journeys, Contiki and more.

Early on in her career right up to her most recent roles, she’s always been drawn to challenging, complex roles that require a progressive and change-oriented leadership style to forge paths into new territories and markets.

Today, as the founder of The B Hive, she is solidly focused on helping people and businesses to future proof themselves through a focus on business optimisation, growth and innovation initiatives.

Tammy holds a Master of Business Administration, a Graduate Diploma in Business Administration and a Bachelor of Business – Management from Queensland University of Technology (QUT). She is a member of the Australian Institute of Company Directors (AICD), the Australian Institute of Management (AIM) and is part of the Laureate Torrens Australia University Industry Advisory Board.

Tammy is also a mentor on and the official Hospitality & Tourism Industry Advisor for Slingshot – Australia’s only Corporate Accelerator Program, a mentor for the Rare Birds Network and she is regularly engaged as keynote speaker and presenter at various events.

And when she’s not working, you’ll find her indulging in her passions of travel & discovery, food & wine, and getting outdoors every chance she can.

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