Business Optimisation

At The B Hive, we’re the experts when it comes to solving complex problems and working collaboratively to help you to tackle your business challenges.

We believe business optimisation is about aligning your strategy, people, processes and technology to best serve the needs of your customers both now and into the future.

And, we can provide you with end-to-end management consulting services where we partner with you to help you achieve your business goals.

Our Approach

First and foremost, as industry experts, we bring our background and expertise to every consulting engagement we do.  While no two clients are the same, our approach aims to answer three key questions:

  1. Where are you at today?
  2. Where do you want to be?
  3. How do you get there?

Whether you’re interested in an end-to-end review of your business or wanting to focus on a particular component of your business e.g. operations, data strategy or a digital road map, etc, we prescribe to the principles of Lean and Agile methodologies when delivering our services and engaging with our clients.

We believe in developing a strong vision and promoting the benefits of fast decision-making and validated learning. We believe that more than ever, business managers must challenge legacy strategies and processes and seek more efficient, less wasteful ways of delivering the right value proposition.

And, we will challenge your people to think in this way to drive bottom line improvements and develop a platform for innovation and growth.


Our Services

Designed specifically to answer the above three key questions, we offer diagnostic, strategy development and implementation services covering all elements of the value chain, including strategy and business operating model evaluation.

Where are we at today?

Our Diagnostic services typically take the form of a short-term engagement where we:

  • review and assess the performance of your whole business or of a functional areas, markets, customers or products;
  • conduct stakeholder interviews;
  • review relevant data points;
  • compare to appropriate benchmarks;
  • review processes as a way to identify problems and pain points;
  • identify and assess opportunities; and
  • develop recommendations and action plans for improvement.

Where do you want to get to? 

Our Strategy Development services are undertaken on a project-basis (depending on your requirements) and include but are not limited to:

  • conducting strategy sessions;
  • creating a vision for the future; and
  • exploring innovation pathways.

How do you get there?

We implement what we create.   Once there is an agreement on where you want to get to, our team will work alongside yours to maximise the value of a range of projects through the accelerated delivery and relentless tracking of benefits realisation.

We support your teams throughout the entire project lifecycle with best practice in project and change management. We’re also available to support and carry out discrete pieces of work right through to a larger transformation program.

Our Areas of Expertise

Our areas of expertise include, but are not limited to:

  • Corporate and/or functional strategy
  • Business and operating models
  • Go to market strategy
  • Investments and project/program management
  • Change management and transformation
  • Innovation pathways

To find out more about how we can help you achieve your business goals, please get in touch.


The B Hive has been instrumental in optimising our business and its platform including reviewing and improving process, adding discipline and rigour to products, projects and data governance and the development of both a Project Management Office and our analytical requirements.

Tammy initiated an internal mindset shift to one that accepts and supports change to allow us to reset for the future. Together with her team, they have shone a light on areas that need reshaping and introduced elements that were non-existent but important for our future success. At the same time they have been respectful of our legacy and to ensure that the core is preserved but progress stimulated to allow us to scale and provide a platform for growth.

The B Hive team worked incredibly collaboratively with our teams and it’s this partnership approach that has helped drive momentum and solid business outcomes for the ATG Group (APT, Travel Marvel, Captain’s Choice & Botanica).


Chris Hall

Managing Director, ATG Group

We engaged The B Hive to undertake a strategic review of our business, where they brought a fresh set of eyes and listened intently to our team and our clients. From that process I was truly surprised and energised by the depth and breadth of their analysis of our operations and in a number of instances they demonstrated an understanding of our marketplace that overtook even our own understanding.

They generated outstanding results for us and were able to provide recommendations to help scale our business, grow our profitability while also uncovering a number of new product opportunities as well.

The B Hive were always collaborative and actively partnered with our team to deliver positive outcomes and insights.

I’m looking forward to the opportunity to work with them again in the future.


Ryan Smith

Director of Development, Intouch Data

As independent experts in the Hospitality and Tourism industry and with their finger on the pulse when it comes to everything future, growth and innovation focused, we engaged The B Hive to conduct a Consumer Research Project that focused on identifying future intentions to cruise and consumer insights that will shape the future of the cruise industry. The B Hive successfully delivered on brief and provided a valuable demand study and accompanying consumer insights that were integrated into our conference, as well as, releasing the report to our members.

Jill Abel

Chief Executive Officer, Australian Cruise Association

The B Hive was engaged to review Slingshot Accelerator Corporate Vision and Brand Positioning across all our products and services. Given the increasing rate of change within our business, we were looking to provide our founders and teams with clarity and insights to enable the business to progress to a new level, while also engaging them in that journey. 

The process has been interactive and intensive and the outcomes have been outstanding. We would highly recommend Tammy Marshall, the Founder of The B Hive and her team.

Karen Lawson

Chief Executive Officer, Slingshot Accelerator

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