The B Hive’s Cruise Feasibility Study looks at the viability of creating new cruise destinations and the investment or improvements required to existing infrastructure and offerings. We focus on identifying potential issues and opportunities with the aim of answering one simple question: Does the investment stack up and is this destination appealing for the cruising industry?

The B Hive adopts a strategic approach to problem solving and creating opportunities. And, since a feasibility study is a precursor to a business plan, it’s necessary to identify how, where and to whom you intend to sell the product or service. We therefore assess gaps, risks and constraints and equally the economic opportunity for the destination, as it’s critical for ports and local communities.

The B Hive has a complete understanding of the cruise landscape, stakeholders, players and networks as well as unmatched cross-vertical tourism experience in all the relevant areas including Cruise, Transport, Wholesalers, ITO/Ground Handlers, Tour Operations, Hospitality and Sightseeing Tours.



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Why a Cruise Feasibility Study?

A Cruise Feasibility Study is right for you if you’re facing any or all of the following scenarios:

  1. You want to become a cruise destination (port or destination-led) and would like to figure out the appeal and your capacity and capability to do so
  2. You want to develop your capacity and infrastructure for cruising or develop new types of cruising e.g. expedition, luxury, etc.
  3. You want to improve your attractiveness and capability

Who is it ideal for?

  • Local and State Government Departments & Agencies
  • Local, Regional, State and National Tourism Bodies
  • Port Authorities
  • Ground Handlers
  • Cruise Lines

What are the main components of a Cruise Feasibility Study?

A Cruise Feasibility Study consists of:

  • An Overview of the Cruise Sector – the cruise brands and ships relevant to the destination
  • A Commercial Assessment – the destination value proposition, its competition and assessment of interest by potential cruise passengers
  • An Operational Capability Review – the review of cruise ship access conditions and local infrastructure, and capabilities to process cruise passengers
  • A High Level Financial & Economic Analysis – a high level estimate of potential investments and economic break-even, and a review of key risks

What’s covered in a Cruise Feasibility Study?

We will look at the following areas:

  • Cruise Industry Trends and Deployment Review
  • Port Access Conditions Review (including infrastructure)
  • Destination Value Proposition and Reputation Audit
  • Shore Excursion Offering and Logistics Assessment
  • Financial and Economic Impact Analysis


A Cruise Feasibility Study is carried out using a combination of face-to-face and online initiatives, including:

  • Stakeholder Interviews;
  • Online Surveys; and
  • Desktop Research.

At conclusion, clients will receive a complete Feasibility Report including clear recommendations.


  • The time line is approximately 3 weeks in duration.


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