Business Strategy

Business strategy entails developing a long-term view of the direction of a business including opportunities for growth and innovation.

Growth Strategy

Growth strategy entails identifying new opportunities to grow profitability and includes looking at new markets, new customers, new technologies, market development, alternative channels, market penetration, new product development and new acquisitions.

Innovation Strategy

Innovation strategy involves identifying opportunities for incremental, evolutionary and revolutionary innovation. It can include leveraging existing business models or developing new ones. It also encompasses fostering an internal culture of innovation to generate value in combination with outsourced innovation that generates disruptive ideas and helps build competitive advantage and enhance sustainability into the future.

Business Model

An appropriate business model involves understanding all aspects of the current strategy and ensuring its ability to deliver on strategy, including a review of and potential recommendations in the areas of robust design, structure, governance, accountability, key capabilities, technology, skills, people, teams, partners and outsourcing.

Cost Management

Cost Management encompasses gaining a complete understanding of a businesses cost structure including cost trends, analysis and benchmarking to help the business eliminate waste and more accurately forecast future outcomes.


Marketing involves all areas of marketing strategy, planning and execution for B2C (Business to Consumer) and B2B (Business to Business) products and services. It can encompasses a wide variety of marketing, brand and digital plans and projects and extends to areas such as marketing plans, brand positioning, graphic design, creative services, media management, public relations, digital marketing, website development, brand positioning, research, product development, sales support, customer acquisition and more.

Guest Experience

Guest Experience involves mapping the customer touch points and looking specifically at who the target audiences are, understanding each of their respective needs, identifying any pain points and looking at ways to integrate and leverage technology to improve the in person guest experience.

Customer Journey

Customer Journey moves beyond the in-person guest experience and encompasses the sum of all experiences and interactions a customer has with a business. It includes everything end-to-end (pre, during and post), starting before you get there, from first contact (in person, phone, email, online, etc) and after, including a businesses’ post communication and engagement activities with its customers.

The goal is to anticipate customer needs, identify what would make the customer journey more seamless, make improvements, automate transactions where it makes sense to and drive efficiencies for both the customer and the business.


Product involves all aspects including product concepts, product design and new product development, product segmentation and positioning, supplier selection, and portfolio and product management.


Pricing involves understanding and devising pricing strategy and includes considerations such as, the pricing model, price elasticity, channel approach, seasonality, market pricing, discounting and promotions to name but a few.


Operations entails the understanding and optimisation of passenger logistics, yield, capacity and inventory management, products and packaging, planning, systems, guiding, staffing and training.


Distribution entails managing margin, commercial strategy and partnerships, negotiations and inventory management across the various channels including travel agents, wholesalers, aggregators, Online Travel Agents (OTA),  inbound agents and Inbound Tour Operators (ITO).

BI & Analytics

BI (Business Intelligence) and Analytics encompasses developing a data driven strategy to support the business with an emphasis on data structure, processes, governance and integration in combination with the development of reporting, insights and business intelligence.

Project Management Office

The set-up of a Project Management Office (PMO) involves the review of existing practices and the assessment of current projects in order to develop a program of works for the business.  This includes embedding a culture of good project management coupled with sound methodologies for monitoring and delivering projects on time.


Research can be consumer, trade and/or stakeholder focused (internal and external). It is designed to elicit deep and rich insights that can be leveraged by a business across a range of areas including marketing, product development and strategy to name but a few. It can be qualitative or quantitative in nature and include anything from focus groups and workshops to surveys, interviews and more.

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