Destination Development Planning is a collaborative approach to developing strategic plans and new products for destinations while enhancing the quality of visitor experiences. It also aims to ensures a high standard of services and amenities are in place to generate long-term demand.
Research can be consumer, trade and/or stakeholder focused (internal and external). It is designed to elicit deep and rich insights that can be leveraged by a business across a range of areas including marketing, product development and strategy to name but a few. It can be qualitative or quantitative in nature and include anything from focus groups and workshops to surveys, interviews and more.