Innovation strategy involves identifying opportunities for incremental, evolutionary and revolutionary innovation. It can include leveraging existing business models or developing new ones. It also encompasses fostering an internal culture of innovation to generate value in combination with outsourced innovation that generates disruptive ideas and helps build competitive advantage and enhance sustainability into the future.
An appropriate business model involves understanding all aspects of the current strategy and ensuring its ability to deliver on strategy, including a review of and potential recommendations in the areas of robust design, structure, governance, accountability, key capabilities, technology, skills, people, teams, partners and outsourcing.
Marketing involves all areas of marketing strategy, planning and execution for B2C (Business to Consumer) and B2B (Business to Business) products and services. It can encompasses a wide variety of marketing, brand and digital plans and projects and extends to areas such as marketing plans, brand positioning, graphic design, creative services, media management, public relations, digital marketing, website development, brand positioning, research, product development, sales support, customer acquisition and more.
The set-up of a Project Management Office (PMO) involves the review of existing practices and the assessment of current projects in order to develop a program of works for the business. This includes embedding a culture of good project management coupled with sound methodologies for monitoring and delivering projects on time.
Research can be consumer, trade and/or stakeholder focused (internal and external). It is designed to elicit deep and rich insights that can be leveraged by a business across a range of areas including marketing, product development and strategy to name but a few. It can be qualitative or quantitative in nature and include anything from focus groups and workshops to surveys, interviews and more.