CONTRIBUTOR: Jeff Lim
THE 7 DEADY SINS OF INNOVATION & HOW TO AVOID THEM
- The B Hive launches an Innovation focused White Paper for the Travel & Tourism and Hospitality & Leisure sectors
- Innovation is a requirement for future success and survival
- Avoid the 7 Deadly Sins of Innovation
As one of the few industries that bears the impact from many different forces, whether mother nature, economic fluctuations, evolving consumer preferences or the increasingly rivalry from competitors locally vs globally (including the arrival of new disruptors), those competing in the travel arena should be seriously thinking about what changes need to be made to their business model to cope with the imminent changes happening in all corners of the world.
Today, The B Hive announces the release of its white paper entitled “THE 7 DEADLY SINS OF INNOVATION & HOW TO AVOID THEM – Helping travel and tourism businesses solve the innovation puzzle.”
Founder and Managing Director of The B Hive, Tammy Marshall says “Players in the industry need to become tougher and more resilient and seriously deploy innovation as one of the weapons in their arsenal.”
The white paper delves into the key trends and developments that are happening both in and outside the industry and uses analogies (The 7 Deadly Sins) to bring to life some of the important lessons about the treacherous path of innovation. It also highlights and explains each sin and how they relate to innovation overall and the traps that exist, while providing a number of quick-fix ideas that can help any organisation get the best out of their innovation efforts. Ms Marshall says, “We know innovation is hard. Nobody said it was going to be plain sailing. But like most good things in life, they rarely come handed to you on a plate. And the truth right now, is that companies today do not really have a choice. You can innovate today, or be out-innovated tomorrow!”
And in her dual capacity as the Slingshot Hospitality & Tourism Industry Adviser for Australia’s only Corporate Accelerator Program, Ms. Marshall says, “Yes we’re in an incredibly challenging time but equally there are so many exciting opportunities and untapped ‘space’ ready and waiting for those brave enough to think differently, stick their neck out and dive in.”
You can download The B Hive’s 7 Deadly Sins of Innovation & How to Avoid Them White Paper HERE.