CONTRIBUTOR: Emma Castle & Ben Reid


Who is Ben Reid? And what is an ‘innovation jam’? Read on to find out.

Where did you grow up?

I was born in Darlinghurst but I grew up near Newcastle, NSW.

What’s your favourite thing about your work?

Combining all the various hats together: journalist, creative, scientist, engineer.

What do you do at The B Hive?

I run innovation jams. This involves running design sprints using our own unique methodology that leverages Google design sprints, IDEO, etc, to uncover new digital concepts as a co-creation exercise with customers. We also build prototypes and minimum viable products (MVPs) for new digital concepts.

What else do you have going on outside of work?

Foodie, traveller, and mountain bike rider. I am the Dad of three boys under seven – notorious for terrible Dad jokes.

What did you want to be when you grew up?

I was obsessed with the NBA, Chicago Bulls and Michael Jordan growing up and wanted to be professional basketball player! I never grew past 5′ 11″ I’m afraid.

What was your first job?

Selling knives, for Cutco. True story.

If money were no object and you could have a year’s sabbatical, what would you do?

I would spend half a year trekking around South America, and then the other half eating and drinking my way through Spain.

What attracted you to the tourism business?

I love the design of beautiful online and offline experiences and travel is one of those industries (like food, music and sport) where they can come together beautifully.

Where are your favourite travel destinations and why?

New Zealand – stunning country, on our doorstep. Fiji – best fly and flop ever. Patagonia, Peru and Nepal – amazing adventure and connection to nature. Ubud, Bali – a place to nourish your soul and recalibrate.

What is the one thing you wish all your clients did?

Go slow to go fast – trust the messy beginning of an innovation process knowing that clarity will eventually emerge.


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