CONTRIBUTOR: Emma Castle & Carolyn Childs


Who is Carolyn Childs? And how did she become Australia’s foremost tourism researcher? Read on to find out.

Where did you grow up?

I was born in London but think of New Forest as home as that is where I spent most of my childhood – a perfect place to grow up.

What’s your favourite thing about your work?

Learning new stuff all the time.

What kind of work do you do with the team at the B Hive?

Collaborate on projects where they need insight on trends or research input (e.g. the ACA cruise research).

What else do you have going on outside of work?

Rowing, going to the theatre, food and wine, books (seriously I do), travel whenever I can … there are just too many fun things to do in life!

What did you want to be when you grew up?

Lots of things at various stages but the overriding thing was to be either an explorer running away to sea and travelling the world (far too much reading about Magellan, Drake and people like Lady Hester Stanhope) or basically ruling the world.

Fortunately for the world my career came closer to the former.

What was your first job?

My dark past catches up with me! I had a casual job for the Black Economy group sleuthing tax avoiders (in a very junior way).

What attracted you to the tourism business?

I came to it by accident. I was offered a graduate traineeship at a technical publishing house’s research division. I fell in love with research and moved into aviation and tourism to meet my aspirations at Q2. It’s a privilege – I think I have the best job in the world.

If money were no object and you could have a year’s sabbatical, what would you do?

Either go off and get myself up to speed on Blue Ocean strategy or head off ’round South America or the Silk Road (with some community tourism thrown in).

Where are your favourite travel destinations and why?

Seriously my list is so long I am going to have to live to be 150! Antarctica is top of my bucket list, but Iceland, Kamchatka in Russia, Ethiopia, the ‘stans, Mungo National Park and the Kimberley – like I say, the list is long.  Each of the places I have visited has meant something to me – if I could only pick one, it would probably be the Galapagos.


What is the one thing you wish all your clients did?

Respect the power that evidence has to make their lives easier.


  • Connect with Carolyn Childs on LinkedIn here.
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