Who is Emma Castle? And how did she come to love writing about tourism so much? Read on to find out.

Where did you grow up?

Tamworth, NSW. Home of the Country Music Festival, the Golden Guitar and many, many head of cattle.

What’s your favourite thing about your work?

I love interviewing smart people and transferring that knowledge to a greater audience. Tinkering with words and their meaning is always fun because they can be such intricate, slippery things. Some days finding the right phrase is like fly fishing; a skilful, patient process. Other days, it’s like being caught up in a bait ball with a net handy.

How did you find the B Hive?

Sheer good luck! I have been working in the tourism industry in PR and journalism for over 10 years now. I started my own content agency, Readable, a couple of years ago. I was very fortunate to receive a call about writing for The B Hive.

What else do you have going on outside of work?

Lots of domestic stuff. I have a lovely husband, two step daughters, an 18 month old son and the world’s worst puppy that keep me very busy. Beyond that, I garden obsessively, watch movies, listen to podcasts and I love a good trivia night.

What did you want to be when you grew up?

A park ranger. I really love nature and the outdoors and spent a lot of time camping and bushwalking when I was a child. I am still very happy when there are a lot of trees around. Fortunately the tourism industry appreciates a good tree too!

What was your first job?

Working at Woolies as a check out chick. I talked to the customers too much so I left after six months and went to McDonalds where being friendly was considered an asset.

What attracted you to this kind of work?

Curiosity. Writers gain access to things – thoughts, opinions, personalities and insights – that are often hard to get to via other channels. I love travelling and I love people who love travelling. They are a special breed and I quickly learnt that they’re ‘my people’.

If money were no object and you could have a year’s sabbatical, what would you do?

Take my family to live overseas somewhere warm and with good food. Visit the world’s most interesting gardens. Read. Do lots of cooking classes. Learn a language.

Where are your favourite travel destinations and why?

Hawaii because the ancient culture makes my spine tingle, Japan because everyone is so damn polite and there is so much attention to nature and beauty in everyday life, any daggy Australian beach town with good fish and chips and a swimmable beach, and Sri Lanka and Penang in Malaysia for their history, culture, food and excellent heritage architecture.


What is the one thing you wish all your clients did?

Gave clear briefing instructions and long deadlines.


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