Running a business has never been so challenging as it is in today’s world, where having a 5-year strategic plan has almost become redundant. Change has always been a constant, but the rate at which markets, industries, not to mention consumers are evolving, puts enormous pressure on business survival rates. This is all the more real when established organisations are falling off the Fortune 500 list – at the last count, business expectancy rates were around 15 years. Gone are the days of ‘suck it and see’ where there is time to run a business based on cause and effect mentality. There is an urgent need to re-think every aspect on what’s involved in running a business and new tactics are needed to just survive, let alone thrive, in the future.
This paper will:
Time to start thinking differently and yes the future can seem daunting if not a little scary, but just changing your lens and looking beyond fear, lies an endless amount of opportunities that are up for grabs.
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